direct-to-consumer advertising

direct-to-consumer advertising direct-to-consumer advertising advertising

Financial and business terms. 2012.

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  • Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …   Wikipedia

  • Direct To Consumer Advertising - DTC Advertising — A form of marketing promotion that is aimed toward the end patient rather than healthcare professionals. Direct to consumer advertising or DTC advertising includes print, social media, TV, radio, and other forms of media that informs the patient …   Investment dictionary

  • direct-to-consumer — UK US adjective [before noun] (ABBREVIATION DTC) MARKETING ► used to describe the advertising and selling of medicines to the people who use them, rather than to doctors: »Medical experts have criticized the flood of direct to consumer… …   Financial and business terms

  • direct-to-consumer — di.rect to con sumer adj [only before noun] direct to consumer advertising is aimed at the customer who will buy the product rather than the shops where it will be sold …   Dictionary of contemporary English

  • consumer advertising — /kən sju:mə ˌædvɜ:taɪzɪŋ/ noun advertising direct to individual consumers, as opposed to businesses …   Marketing dictionary in english

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

  • Consumer organization — Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products, predatory lending, false advertising, astroturfing and pollution. Consumer organizations may operate via protests, campaigning or… …   Wikipedia

  • Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts …   Wikipedia

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

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